Self-Guided Tools
Comprehensive guides that walk you through setting up Meta Ads, Pinterest Ads, or Klaviyo email marketing for your art business — without the consulting price tag.
What You Get
Step-by-step instructions with screenshots, campaign templates, artist-specific benchmarks, and troubleshooting guidance. These aren't just how-to manuals — they're reference tools you'll return to again and again.
Each guide is based on 20 years of marketing and ecommerce experience building systems for luxury brands. I used that knowledge to grow my own art business to six figures and transition to full-time artist. Now I'm sharing what works.
A complete 181-page guide to running profitable Facebook and Instagram ads for your art business—and a reference tool you'll return to again and again.
This guide is based on 20 years of marketing and ecommerce experience building systems for luxury brands. I used that knowledge to grow my own art business to six figures and transition to full-time artist. Now I'm sharing what works.
This isn't just a how-to manual. It helps you understand what's actually happening with your ads without overly complex or technical explanations. The goal is to give you more time to create, not navigate convoluted ad systems.
What's included:
Step-by-step instructions with screenshots
Campaign structure templates and budget formulas
Ad creative specifications for Feed and Stories
Artist-specific benchmarks and troubleshooting guidance
Comprehensive glossary
No prior advertising experience needed. Designed specifically for artists selling their work online through Shopify or Squarespace.
Instant digital download after purchase.
Meta Ads Guide
$197
A complete 180+ page guide to running profitable Facebook and Instagram ads for your art business.
What's inside:
Account setup and pixel installation
Campaign structure (prospecting, reengagement, retargeting)
Ad creative specs and copywriting
Budget planning and optimization
Artist-specific benchmarks
Troubleshooting guide
Comprehensive glossary
Best for: Artists ready to invest $500+/month in Meta ads who want to learn the system themselves.
coming soon
Pinterest Ads Guide
$127
A comprehensive guide to reaching collectors actively searching for art through Pinterest advertising.
What's inside:
Account setup and tag installation
Keyword research strategy
Pin creative best practices
Campaign structure and optimization
Artist-specific benchmarks
Troubleshooting guide
Best for: Artists whose work photographs well in styled settings and who want to reach people actively searching for art.
coming soon
Klaviyo Email Marketing Guide
$127
A comprehensive guide to building an automated email marketing system that nurtures collectors and drives sales.
What's inside:
Account setup and integration
Essential flows (welcome, abandoned cart, post-purchase)
Campaign strategy
Segmentation approach
Compliance requirements
Email templates and frameworks
Best for: Artists who want to build relationships with collectors and automate their email marketing.
coming soon
All Three Guides Bundle
$397
Get complete coverage of paid advertising and email marketing. Save $54 when you purchase all three guides together.
what makes these guides different?
Not overly technical. I explain what's actually happening with your ads without jargon or complex explanations. The goal is to give you more time to create, not navigate convoluted systems.
Artist-specific. These aren't generic marketing guides. Every example, benchmark, and strategy is tailored to selling art online.
Reference tools. You'll return to these guides again and again as you troubleshoot, optimize, and scale.