ABOUT ME

Before I became a full-time artist, I spent 20 years building ecommerce and digital marketing systems for luxury fashion and home brands.

Working in the luxury and home space taught me how to market products that are high-consideration and aesthetically driven—products people don't buy impulsively, but choose carefully to bring into their homes. I learned that generic marketing playbooks don't work for these purchases. You can't treat a $2,000 painting the same way you'd sell a $20 t-shirt.

When I transitioned to a full-time art career, I applied that expertise to my own practice—using Meta ads, Pinterest ads, and email marketing to grow my art business to six figures. What made it work wasn't just running ads; it was balancing performance strategy with brand identity, aesthetic vision, and the high level of consideration that goes into choosing art for your home.

I've met so many fellow artists who need this kind of guidance but want to spend their time creating, not navigating complex platforms and confusing systems. That's why I started consulting—to translate my decades of experience in paid advertising, ecommerce, and email marketing into something useful for artists and creatives.

A note about what I don't do:

I'm not a business coach, and I don't teach organic social media strategy—there are many people more qualified to help with that. My focus is specifically on paid ads (Meta, Pinterest), email marketing (Klaviyo), and ecommerce optimization (Shopify, Squarespace). If you need strategic systems that work while you create, that's where I can help.