MARKETING & ECOMMERCE CONSULTING
for artists and creatives
Before I became a full-time artist, I spent 20 years building ecommerce and digital marketing systems for luxury fashion and home brands.
Working in the luxury and home space taught me how to market products that are high-consideration and aesthetically driven—products people don't buy impulsively, but choose carefully to bring into their homes. I learned that generic marketing playbooks don't work for these purchases. You can't treat a $2,000 painting the same way you'd sell a $20 t-shirt.
When I transitioned to a full-time art career, I applied that expertise to my own practice—using Meta ads, Pinterest ads, and email marketing to grow my art business to six figures. What made it work wasn't just running ads; it was balancing performance strategy with brand identity, aesthetic vision, and the high level of consideration that goes into choosing art for your home.
I've met so many fellow artists who need this kind of guidance but want to spend their time creating, not navigating complex platforms and confusing systems. That's why I started consulting—to translate my decades of experience in paid advertising, ecommerce, and email marketing into something useful for artists and creatives.
A note about what I don't do:
I'm not a business coach, and I don't teach organic social media strategy—there are many people more qualified to help with that. My focus is specifically on paid ads (Meta, Pinterest), email marketing (Klaviyo), and ecommerce optimization (Shopify, Squarespace). If you need strategic systems that work while you create, that's where I can help.
About me
I built my career in ecommerce and digital marketing for luxury brands—working in-house at Yves Saint Laurent, MaxMara, St. Frank, and Matouk, and consulting for brands like Morrow Soft Goods, Ozma of California, ORCA Living, MONC XIII, Dodo Banana, and MAX ID NY.
Becoming a full-time artist was an unexpected career shift for me, but it was made possible because I had one advantage most artists don't: I knew exactly how to build the business side.
I'd spent two decades watching luxury brands nurture high-value customers, launch products, and scale profitably. When I transitioned to full-time art in 2022, I applied those same systems to my own practice—and within a few years, my art business was generating six figures annually.
Since then, I've met so many other artists who struggle with navigating complex platforms or who've tried to implement generic marketing playbooks that don't account for the unique nature of selling art. That's why I started consulting—to help artists cut through the confusion and build systems that actually work for their businesses. Most importantly, I want to enable artists to focus on what matters most: creating.
HOW I CAN HELP
self-guided
Comprehensive digital guides that walk you through setting up Meta Ads, Pinterest Ads, or Klaviyo email marketing for your art business.
Learn at your own pace with step-by-step instructions, screenshots, and best practices specifically for artists. Perfect for those who want expert knowledge without the consulting price tag.
Starting at $127 | Bundle $397
Pinterest Ads Guide for Artists (Coming Soon)
Klaviyo Guide for Artists (Coming Soon
supported
Strategic recommendations when you need expert perspective.
Get high-level guidance in a 90-minute strategy session, or receive a detailed audit of your existing platforms with directional recommendations. I'll identify opportunities and priorities—you handle the implementation.
full-service
I build the systems while you focus on creating.
Whether it's a complete Klaviyo setup, Meta Ads launch, Pinterest campaign, or full business infrastructure overhaul, I handle the technical execution. You provide access and assets, I build professional systems that work. Includes training so you can maintain what I've built.